Whether you are a start-up preparing to launch, an existing business looking to grow, or an established one with a new product launch.
A well planned and executed Go-to-Market Strategy will help ensure and drive your success.
It is a plan that will help you to position your product or service for launch. It will identify where your key markets are, who your minimum viable segment is and how to reach them via targeted channels and specific messaging.
There is a deliberate reason I ensure these six pillars are covered first; they feed into building a successful marketing strategy. Marketing is a crucial part of the GTM but as the output of these first steps. Skipping these steps can equal costly mistakes, and I often see it reflected in ineffective marketing spend.
However, even before the go-to-market work, you should have completed your brand strategy; if you have achieved you proof of concept.The only exception to spending marketing money without your brand and go-to-market work complete would be to test and learn. To extract data and insights that will feed into the go-to market.
Whilst working at Nike and adidas we would use this process to identify new product and market opportunities -going on to successfully launch and growing products and concepts to multi-million-pound revenue drivers. Since 2018 I have taken this knowledge into SMEs and start-ups to positively impact their growth and investment ratings.
What is the size of the prize? TAM, SAM, SOM, from investor data to consumer, key markets, trends and growth forecasts. We dive into invalubale information to help shape your critical business decisions, from product, to consumer segment and which market to launch in.
Starting with your value proposition then looking at a market gap analysis to support your positioning.What barriers to entry can you build to stave off the competition? How can we make your product or service fulfill the unmet needs of a desired consumer group.
Who are you competing against? What share of the market do they hold? What share are you aiming for? We will look at strategic insights into where the competition and potential competition are heading, to aim to future proof you as best as possible.
Perhaps the most important element of any new business or product launch. First impressions count, so let's make sure you make an entrance.
Can you stand on the back of giants? Amplify your message across social media. Selecting the right strategic partners, influencers, assets and creators who align with your brand values, can accelerate your growth exponentially.
You may be driving to your own e-commerce or have distribution in this space. Or showcasing your products on the high street.
The placement of your brand in the right location on or offline matters. Let us make sure your strategy is on target.
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